# Create the store page (bio link)

_Step by step to create and publish the store page at bio.tec.pet: publishing format, address, look, sections, information, plans, publishing, QR Code and results._

> **💡 Tip**
>
> 💡 Put the **Link da bio** (Bio link) on Instagram and WhatsApp Business and print the **QR do agendamento** (booking QR) for the counter. Also use the tag **`{LINK_PAGINA_LOJA}`** in your automatic messages: every reminder becomes an invitation for the next booking, with nobody needing to reply.

The **Página da loja** (Store page) is your store's public link at **bio.tec.pet/nome-da-loja**, made to sit in your Instagram bio, WhatsApp, Google and the counter QR code. It has two parts that you turn on separately: the **Bio**, a showcase with your store's look (logo, colors, services with prices, plans, address and WhatsApp button), and the **Link de agendamento** (Booking link), where the pet owner logs in with their phone and books alone, 24 hours a day, using the free slots in your [schedule](/en/operacao/agenda/entender-a-agenda/) and the prices from your [service catalog](/en/configuracao/cadastros/criar-um-servico/). This article shows how to set up and publish the page. The booking rules (who can book, notice time, prices, pick-up and drop-off) are in [Configurar o link de agendamento](/en/configuracao/pagina-da-loja/configurar-o-link-de-agendamento/) (Configure the booking link), and what the pet owner sees is in [Como o tutor agenda pelo link](/en/configuracao/pagina-da-loja/como-o-tutor-agenda-pelo-link/) (How the pet owner books through the link).

## How many pet owners give up before you reply?

![Whoever clicks on your Instagram wants to book now, not wait for an answer.](https://help.tec.pet/_md-assets/criar-a-pagina-da-loja__comercial.jpg)

**A bio link that only leads to WhatsApp**

**Whoever clicks on your Instagram wants to book now, not wait for an answer.**

> The shop that lets pet owners book on their own, at any hour, gets the grooming appointments of those who were in a hurry.

The pet owner sees your post at eleven at night, taps the bio link and lands in a WhatsApp chat. They send "any slot on Saturday?" and go to sleep. In the morning your team is in the middle of the baths, the reply goes out in the afternoon and, by then, they have already booked with whoever answered first. The interest was real, what was missing was a short path.

With the tecpet Store page, the same bio link becomes a showcase with your shop's look and a real booking: the pet owner logs in with their phone, picks the pet, the service and a free slot from your schedule and books alone, with the right price for the size and coat. The booking goes straight into your schedule, and you follow in the dashboard how many people visited, logged in and booked.

- **24h**: of open schedule, with nobody from the team online
- **1 link**: for the bio, WhatsApp, your website and the counter QR
- **4 passos**: for the pet owner to book: log in, pet, service and time

> ⚠️ **O custo de não usar:** Every pet owner who gives up waiting for a reply is an appointment that went to a competitor, and that repeats every night and every weekend.

👉 [I want my schedule open 24h](#_top)

_It's in Configurações (Settings), Página da loja (Store page). If the module is not active on your account yet, talk to support._

## Step 1: Open the Página da loja screen

Go into **Configurações** (Settings, the gear icon next to the store name, in the top right corner) and enter the [administrator password](/en/configuracao/avancado/senha-de-administrador/) if it is requested. In the side menu, scroll down to the **Página da loja** (Store page) group and click **Link da bio** (Bio link).

The screen opens with the **Formato de publicação** (Publishing format) and the **Endereço da página** (Page address) at the top, the tabs **Bio**, **Link de agendamento** (Booking link) and **Chat com IA** (AI chat, coming soon) in the middle and, on the right, the **Prévia** (Preview), which shows the page the way the pet owner sees it on their phone. In the top right corner is the **Divulgar** (Share) button.

If the yellow warning **O módulo Página da loja ainda não está ativo nesta conta** (The Store page module is not active on this account yet) appears, you can already configure everything, but you can only publish after support enables the module. It is included in the plan (see [System modules](/en/configuracao/conta/modulos-do-sistema/)).

![Store page screen with the Vitrine + agendamento publishing format, the address bio.tec.pet/lucasgomesdef, the Bio and Link de agendamento tabs and the phone preview on the right](https://help.tec.pet/_md-assets/criar-a-pagina-da-loja__tela.png)

## Step 2: Choose the publishing format

The format says how the store uses the page and applies to both the bio and the booking. Click **Alterar formato** (Change format), choose one of the options and click **Salvar formato** (Save format):

- **Só vitrine** (Showcase only): the page shows services, plans and where the store is, and the main button opens WhatsApp. Nobody books on their own. It is the format of every new page.
- **Vitrine + agendamento** (Showcase + booking): the store page with booking included. The pet owner logs in with their phone, chooses a service and a time and books alone, 24h.
- **Só agendamento, no meu site** (Booking only, on my website): no showcase. The link opens straight on the booking screen, to place on the website the store already has, with a floating button or fixed area (see the **No meu site** (On my website) tab in [Configurar o link de agendamento](/en/configuracao/pagina-da-loja/configurar-o-link-de-agendamento/)).
- **Vitrine + agendamento + chat** and **Só chat, no meu site**: appear with the **Em breve** (Coming soon) badge and cannot be chosen yet. The AI chat inside the page is under development.

The current format shows the **Formato atual** (Current format) badge.

![Publishing format window with the five options, Vitrine + agendamento marked as the current format and the two chat options marked as Em breve](https://help.tec.pet/_md-assets/criar-a-pagina-da-loja__formato.png)

> **Changing the format does not publish anything**
>
> The format only says which parts the page uses. What puts each part online is the **Publicada** (Published) button on the **Bio** tab and the **Publicado** (Published) button on the **Link de agendamento** tab (Step 8). An unpublished tab stays offline in the new format, and a published tab goes offline if the format does not have that part: the screen warns with the phrase *"O formato não tem a vitrine"* (The format has no showcase) or *"não tem agendamento"* (has no booking).

## Step 3: Set the page address

In the **Endereço da página \*** (Page address) card, type the end of the link after **bio.tec.pet/**. When the store has no address yet, the field already comes with a suggestion taken from the store name (or a **Sugestão:** (Suggestion) link to apply). While you type, the screen checks and shows **Endereço disponível** (Address available) or the reason for refusal. Click **Salvar endereço** (Save address).

Address rules: **3 to 60 characters**, only **lowercase letters, numbers and hyphens**, no accents or spaces. It cannot use reserved system words or offensive terms, and it must be unique among all tecpet stores (if it is already in use, you see *"Esse endereço já está em uso por outra loja"* (This address is already used by another store)).

The address generates two links: **bio.tec.pet/your-address** (the bio) and **bio.tec.pet/your-address/agendar** (straight to the booking).

![Page address card with the bio.tec.pet/ prefix, the field filled with lucasgomesdef, the address rules and the Salvar endereço button](https://help.tec.pet/_md-assets/criar-a-pagina-da-loja__endereco.png)

> **Changing the address breaks the old links**
>
> The old address stops working immediately. Instagram bio, printed QR, website and messages that use the old link start landing on an error page. Choose a final address before sharing and, if you need to change it, update everything and generate a new QR. The tag **`{LINK_PAGINA_LOJA}`** in automatic messages follows the change on its own.

## Step 4: Adjust the look

On the **Bio** tab, in the **Aparência** (Appearance) card, click **Editar** (Edit). The fields:

**Cores** (Colors)
- **Paleta do seu logo** (Your logo palette): appears when the store has a logo. It shows the colors taken from the logo; click a color to use it as primary, or **Usar paleta do logo** (Use logo palette) to apply the suggested palette.
- **Cor primária** (Primary color): color of buttons and titles. Below it appears the **Contraste** (Contrast) with the background; if it is below 4.5, the screen warns *"vamos escurecer ao salvar"* (we will darken it when saving) and the color is darkened automatically to keep it readable.
- **Cor de destaque** (Accent color): used in combos and recommendations.
- **Fundo** (Background): **Claro** (Light) or **Escuro** (Dark).

**Caligrafia** (Typography): the style of the letters and corners. **Clean** (direct and neutral), **Acolhedor** (Welcoming, rounded and light), **Divertido** (Fun, very round corners) or **Premium** (titles with serif).

**Fotos** (Photos)
- **Logo**: square image, shown centered at the top with the store name small underneath. Without its own logo, the page uses the logo registered in the store; with none, it shows the name highlighted.
- **Capa** (Cover): cropped to the 1200×630 ratio. It also becomes the link image when it is shared on WhatsApp and Instagram. Without a cover, the top uses a gradient of your colors.
- **Galeria** (Gallery): up to **12 photos**, square, that you reorder with the arrows and remove with the X. With at least one photo, the page gets the **Nossos momentos** (Our moments) section.

Logo, cover and gallery photos **save right away**, as soon as you finish cropping. Colors and typography only apply after you click **Salvar** (Save).

![Aparência window with the logo palette, primary color, accent color, background, the four typography styles, the logo, the cover area and the gallery](https://help.tec.pet/_md-assets/criar-a-pagina-da-loja__aparencia.png)

## Step 5: Choose which sections appear

In the **Exibição** (Display) card, click **Editar** (Edit). Each row turns a part of the page on or off:

- **Financeiro** (Financial): for the logged-in pet owner, shows open amounts, overdue amounts and voucher balance. It does not appear on accounts with an ERP that receive payments through the POS, even if turned on.
- **Como funciona** (How it works): the three steps (log in with the phone, choose the pet and the service, get the time).
- **O que a gente faz** (What we do): highlights one service per category, with the price according to the link's price settings. The full list stays under **ver todos os serviços** (see all services).
- **Onde estamos** (Where we are): address with the **como chegar** (directions) link, Instagram and the segments with online booking.
- **Rodapé da página** (Page footer): company data on the last line, above *agendamento por tecpet* (booking by tecpet). Turn **Razão social** (Legal name), **CNPJ** and **Telefone** (Phone) on or off (the phone uses the connected WhatsApp or, without it, the phone in the registration). Missing data appears as "-" while turned on; legal name, CNPJ and phone are edited in [General information](/en/configuracao/geral/informacoes-gerais/).
- **Botão principal da bio** (Bio main button): shows what the big button does in the current format (opens the booking or opens WhatsApp) and leads to the link settings.
- **Planos e pacotes** (Plans and packages): shortcut to Step 7.

Click **Salvar** (Save).

![Exibição window with the switches Financeiro, Como funciona, O que a gente faz, Onde estamos, the footer fields and the rows Botão principal da bio and Planos e pacotes](https://help.tec.pet/_md-assets/criar-a-pagina-da-loja__exibicao.png)

## Step 6: Fill in the store information

In the **Informações da loja** (Store information) card, click **Editar** (Edit):

- **Frase de destaque** (Headline): the big title at the top, up to 120 characters, with no link or phone. If blank, the page uses a default phrase with the store name.
- **Sobre a loja** (About the store): a short text about how you care for pets, up to 1,200 characters.
- **WhatsApp exibido na página** (WhatsApp shown on the page): country code and number of the WhatsApp button. If blank, it uses the WhatsApp connected to tecpet or, if there is none, the phone in the store registration (the hint below the field shows which number will be used).
- **Instagram**: the store's @.
- **Link de avaliações no Google** (Google reviews link) (optional): the link to your Google profile so the pet owner can leave a review.

Click **Salvar** (Save).

![Informações da loja window with the fields Frase de destaque, Sobre a loja, WhatsApp exibido na página, Instagram and Link de avaliações no Google](https://help.tec.pet/_md-assets/criar-a-pagina-da-loja__informacoes.png)

## Step 7: Show plans and packages (optional)

In the **Planos e pacotes** (Plans and packages) card, click **Editar** (Edit):

- **Exibir planos e pacotes na página** (Show plans and packages on the page): turns on a section with the store's active [plans and packages](/en/configuracao/planos/o-que-sao-planos-e-pacotes/), with included services, frequency, validity, discount and "from" price (when the page shows prices). Hiring stays with the store: the plan button opens WhatsApp with the plan's name.
- **Explicação da seção** (Section explanation) (optional): appears right below the title, up to 600 characters.
- **Planos e pacotes ativos** (Active plans and packages): each plan has a switch to appear or not and, when on, a text field to explain to the pet owner who it is for and how it works (up to 400 characters). If blank, it uses the description from the plan's registration. A plan without services does not appear.

Click **Salvar** (Save).

![Planos e pacotes window with the switch Exibir planos e pacotes na página, the field Explicação da seção and the list of active plans with a switch for each one](https://help.tec.pet/_md-assets/criar-a-pagina-da-loja__planos.png)

## Step 8: Publish the bio

On the **Bio** tab, the strip at the top shows the showcase status: **No ar** (Online), **Desligada** (Off) or **Fora do formato** (Outside the format), the bio link and the **Copiar link** (Copy link) and **Abrir** (Open) buttons. Turn on the **Publicada** (Published) switch to put the bio online. To publish you need a valid address and the module active.

The booking is published separately, with the **Publicado** (Published) switch on the **Link de agendamento** (Booking link) tab (see [Configurar o link de agendamento](/en/configuracao/pagina-da-loja/configurar-o-link-de-agendamento/)). The two parts work independently: the booking link works alone even with the bio off, and with the booking off the bio's main button becomes the store's WhatsApp.

Below the cards, the **Vale para a bio e para o agendamento** (Applies to the bio and the booking) block holds the **Resultados · 30 dias** (Results, 30 days) card (see *Track the results*, further below).

![Bio tab with the No ar strip, the bio link and the Publicada switch on, the cards Aparência, Exibição, Informações da loja and Planos e pacotes and the Resultados card for the last 30 days](https://help.tec.pet/_md-assets/criar-a-pagina-da-loja__aba-bio.png)

## Step 9: Check the preview

The **Prévia** (Preview) column shows the page the way the pet owner sees it on their phone and updates after each saved change. It only appears with the page published (before that, it shows *Sem prévia* (No preview)). The footer *agendamento por tecpet* (booking by tecpet) is fixed on all pages. To see the whole page in the browser, use the **Abrir** (Open) button.

![Prévia column with the store page in phone format: logo, store name, Agendamento online badge, headline and segments](https://help.tec.pet/_md-assets/criar-a-pagina-da-loja__previa.png)

## Step 10: Share the link

Click **Divulgar** (Share), in the top right corner. The menu has:

**Links**
- **Link da bio** (Bio link): copies *bio.tec.pet/your-address*, for Instagram and WhatsApp.
- **Link direto de agendamento** (Direct booking link): copies *bio.tec.pet/your-address/agendar*, which opens straight on the booking.
- **QR da bio** (Bio QR): downloads the bio QR Code image to print.
- **QR do agendamento** (Booking QR): downloads the QR that opens straight on the booking, ideal for the counter.

**Outros** (Others)
- **Texto para a bio** (Text for the bio): copies a ready text (*Agende online no nome da loja 🐾* + link) for Instagram, TikTok and Google.
- **Tag do link** (Link tag): copies **`{LINK_PAGINA_LOJA}`**. Paste this tag in the bot and AI messages and in the [automatic notifications](/en/configuracao/geral/notificacoes-automaticas/): when sent, it becomes the store's published link (the bio or, if the bio is off, the booking link).

Copied links and QR codes already come tagged with their source (Instagram, counter), which feeds the **Visitantes por origem** (Visitors by source) line of the results.

![Divulgar menu open with Link da bio, Link direto de agendamento, QR da bio, QR do agendamento, Texto para a bio and Tag do link](https://help.tec.pet/_md-assets/criar-a-pagina-da-loja__divulgar.png)

## Track the results

The **Resultados · 30 dias** (Results, 30 days) card counts people, not clicks (the same person counts once):

- **visitantes** (visitors): how many people opened the page, with the total visits underneath;
- **entraram** (logged in): how many confirmed their phone with the code, and the percentage of visitors;
- **agendamentos** (bookings): how many bookings were made through the page, from how many clients, and the percentage of those who logged in;
- **clientes novos** (new clients) and **pets cadastrados** (registered pets): records created by the page itself;
- **WhatsApp**: how many people clicked the WhatsApp button.

Below appears **Visitantes por origem** (Visitors by source), with the source of each visit (for example *direto*, *instagram* or *qr*). With no visits yet, the tip is to put the link in your bio and in the automatic messages.

## How to edit or take it offline later

Go back to **Configurações › Página da loja › Link da bio** (Settings › Store page › Bio link) at any time. Each card has its own **Editar** (Edit), and saved changes show up on the page right away. To take the showcase offline, turn off **Publicada** (Published) on the **Bio** tab; to stop the booking, turn off **Publicado** (Published) on the **Link de agendamento** (Booking link) tab. The address and all the settings stay saved, and you just turn it back on to return. Remember that turning the page off does not erase the links already shared: whoever opens an old link will not find the page.

## Standalone shop, master and branch

### Standalone shop
The screen is called **Página da loja** (Store page) and everything in this article applies as described: the shop chooses the format, the address, the look and the rules, and publishes whenever it wants.

### Chain master account
The screen is called **Página da rede** (Chain page). It is a single link for the whole chain: the pet owner chooses the unit (chains with more than 10 units in more than one city ask for the city first) and books there. Look, texts and rules defined here apply to all units on the link. The **Unidades** (Units) card appears, with the **Gerenciar** (Manage) button, where you set one of three options for each unit: **No link da rede** (In the chain link, it shows up in the choice and gets the direct address *bio.tec.pet/rede/unidade*), **Link próprio liberado** (Own link allowed, it leaves the chain link and the unit can build its own page) or **Não aparece** (Does not appear, no online booking). The **Padrão pelo sincronismo** (Default by sync) button puts the synced units in the chain link. Each row has buttons to copy the link, download the QR and copy the code for the unit's website. A unit marked as **No link da rede** but without the module active does not show up for the pet owner. The **Resultados** (Results) card also shows the numbers per unit.

### Chain branch
If the master put the unit **in the chain link**, the branch sees a read-only card (**Sua unidade está na página da rede**, Your unit is on the chain page) with the unit's direct address, the **Copiar link** (Copy link) and **Baixar QR** (Download QR) buttons and the **Copiar tag** (Copy tag) button for messages. Look, texts and rules are defined by the master account. If the master allowed an **own link**, the branch sees the full screen from this article and builds its own page. If the master chose **Não aparece** (Does not appear), the screen warns that online booking was not enabled for the unit: talk to whoever manages the master account.

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_feature: pagina-da-loja · atualizado em 2026-09-29 · fonte: https://help.tec.pet/en/configuracao/pagina-da-loja/criar-a-pagina-da-loja/ · tecpet Central de Ajuda_